Campaigns
Group links and QR codes behind one initiative — with combined analytics and automatic UTMs
A launch never lives in one link. There's the Instagram link, the newsletter link, the flyer QR code, the ad link — and until now, each one reported alone. Campaigns group them behind one initiative so you can finally answer the question that matters: how did the whole push perform, and which channel won?
What's new
A new Campaigns section in your dashboard. Create a campaign for a launch, an event, or a promotion, then add links and QR codes to it — existing ones or new ones created right inside the campaign.
One dashboard for the whole initiative
The campaign overview rolls everything up: total engagements with period-over-period change, link clicks and QR scans as separate series, unique visitors across all links, and combined country, device, and referrer breakdowns. Your links are ranked side by side with each one's share of the campaign, so "Instagram drove 61% of this" is a glance, not a spreadsheet.
UTM defaults, applied automatically (Pro and Ultra)
On paid plans, set utm_source and utm_medium once on the campaign, and every link created in or added to it gets tagged automatically — utm_campaign always comes from the campaign's slug. Values are normalized (lowercase, no stray spaces), so your Google Analytics reports stay clean without anyone remembering the naming convention.
Channels
Links group by their utm_source into channels, so newsletter, social, and QR traffic compare directly on the campaign page.
Fits your existing workflow
- Filter the links list by campaign, or add any existing link from its menu
- Creating a link from a campaign pre-selects it and previews the UTMs it will get
- Optional start and end dates label the campaign as scheduled, active, or ended — links keep working either way
- Archive finished campaigns to keep the list clean; export any campaign's per-link stats to CSV
Plans
- Free — 1 active campaign with the analytics rollup over the last 7 days
- Pro — 2 active campaigns, campaign UTM defaults, and CSV export
- Ultra — unlimited campaigns
Get started
Head to Campaigns, name your next push, and add the links you're about to share. The comparison takes care of itself.